Clausthaler Classic (Premium) 33cl

Description

1979 Clausthaler appears without alcohol. After years of research and development, an alcohol-free beer is launched for the first time on the market that has nothing to envy to any beer with alcohol. Radio commercials and print media use the slogan “No alcohol, but damn good.” Clausthaler begins its conquest of national and foreign markets. This is followed by a billboard campaign with images of the product under the slogan: “Clausthaler without alcohol”, shortly after it is changed to “Clausthaler – a beer as it should be”.